Your Picsha storefronts

What you've got

Your own branded websites, each at its own address, all managed the same way:

Product	Your storefront	Your admin page
Retouch — AI photo restoration	`YOURSTORE.retouch.picsha.com`	`…/admin`
Prints — photo prints from a phone or camera	`YOURSTORE.prints.picsha.com`	`…/admin`
Cards — AI-designed photo greeting cards	`YOURSTORE.cards.picsha.com`	`…/admin`
Books — AI-designed photo books	`YOURSTORE.books.picsha.com`	`…/admin`
Posters — AI vintage travel posters	`YOURSTORE.posters.picsha.com`	`…/admin`
Gifts — photos on mugs, glasses, mousepads, puzzles, ornaments and more	`YOURSTORE.gifts.picsha.com`	`…/admin`

And one Picsha page — https://YOURSTORE.picsha.com — a single branded page with a tile for every product you offer. It is the one address to print on receipts and put on your website, and the home screen of an in-store kiosk if you run one. It takes its name, logo, color and look from your storefronts, and has a tagline of its own (section 2).

In every product the pattern is the same: the customer brings photos, the storefront (and, for Cards, Books, and Posters, the AI) does the design work, they pay on your store, and you produce the work in your lab or hand it over at the counter. You keep the customer.

1. Sign in

The first time, open your admin page (https://YOURSTORE.<product>.picsha.com/signup) and use the email address you gave us — you'll receive a one-time code. No password to remember; after that first visit it's simply your admin page, and Sign in with the same email. (If you land on the Sign in form instead, the Sign up link at the bottom gets you to the same place.) To give a staff member access, add their email under Admin access on the admin page.

Each product has its own admin page and its own settings. Branding, delivery, Stripe, and tax are set per product, so a store with Prints and Cards sets them twice. Keep them matching so your Picsha page looks like one brand. Branding is the easy one: a product you add later offers to copy the logo, tagline, color and look from a store you already have (section 2).

2. Make it yours (Store settings)

Store name, tagline, brand color (pick from the swatch or type a hex code), light / dark / warm look, and your logo. Logo tips: square works best, at least 240×240 pixels, and a PNG with a transparent background looks the most professional.

Adding a second product? If you already have another Picsha store, the admin page shows a Copy branding from your other Picsha store card just above Store settings. One click copies that store's logo, tagline, brand color and look; tick the box beside it to copy the store name too. It only touches branding — prices, delivery, Stripe and tax stay as they are — and you can still change anything in Store settings afterwards. Once this store has a logo the card folds up out of the way.

Your Picsha page's tagline. Taglines are the one thing meant to differ between products: a line that suits your Retouch storefront would be wrong over a page listing everything you offer. So your Picsha page has its own. Open YOURSTORE.picsha.com/admin, type a line for the whole shop on the Tagline card, and save. Left blank, the page says "Photo services, printed right here".

Also in Store settings:

Customer phone number. Every order collects the customer's name and an email or phone number before payment, so you can always reach them. Choose whether the phone number is optional, required, or not asked at all.
Minimum order (Prints, Cards, Books). A floor under any order; small orders are topped up to it as their own line. Useful for staff-run programs behind the counter.
Delivery. How customers get the finished work: pick up in store, ship to the customer, or both. For shipping, enter up to five flat rates for the whole order (a name like "Ground", the price, and a delivery estimate in business days), an optional "free shipping over $X" threshold, and the countries you ship to. The customer enters their address and picks a rate on the payment page. You keep the shipping charge in full — the platform fee is worked out on the order before shipping is added. Download-only Retouch orders never ask about delivery.
SendThePix — for stores with an in-store kiosk (section 8). Leave it on unless you have a reason not to.
Custom domain — an optional monthly add-on that serves your whole shop from a web address you own, such as photos.yourstore.com, with Picsha branding removed. One address covers your landing page and every storefront (prints.photos.yourstore.com, and so on). It is set up once, on your shop's admin page at YOURSTORE.picsha.com/admin: subscribe on the Custom domain card, enter the address, and add the three DNS records it shows you. Each storefront's admin has a card that links there.

3. Set your prices

Prices are yours to set and change any time; changes apply to new orders immediately. What the customer pays is your price plus shipping and sales tax, which are added on the payment page. Each product's pricing model is in its section below (section 7).

4. Connect Stripe (this is how you get paid)

Click Connect with Stripe on the admin page and follow Stripe's setup — your business details and bank account, about 5 minutes. Stripe is the same payment company behind millions of businesses; Graphx never sees your banking information.

Money flow per order: your customer pays on your storefront → the platform fee goes to Graphx → the rest lands in your bank account via Stripe's automatic payouts, together with any shipping charge and sales tax the customer paid. The fee is a percentage of the order that goes down as your monthly sales grow, and down again for each Picsha product you're actively using — the full rate grid and a calculator are at graphx.com/pricing. Card processing is included; there is no subscription, setup fee, or monthly minimum. The Open Stripe dashboard button shows payouts and charges. One standard Stripe note: your very first payout takes about 7 days to arrive; after that, payouts run on Stripe's normal rolling schedule.

One important habit: if the Payments card ever says Needs attention, Stripe is missing a piece of verification and has paused your payments until you provide it — click "Finish verification with Stripe" and it's usually a 2-minute fix.

Until you connect Stripe, orders still go through but no money changes hands (the store runs in a simulated mode). Connect before you tell customers.

5. Sales tax

Your storefront can charge sales tax for you. It is calculated by Stripe Tax on the payment page from your registrations and the customer's location, added on top of your prices, and paid out to you with the order. You file and remit it as you do for counter sales; Stripe's tax reports for your account are there to help.

Setting it up takes a few minutes, on the Sales tax card in your admin (it appears once Stripe is connected):

Head office — your store's address. In-store pickup orders are taxed here, as a sale at your counter would be.
Product type — pick the tax category that fits what you sell (prints, cards, books and framed work are ordinary goods in most places).
Registrations — add each state where you are registered to collect sales tax. Stripe only charges tax where you have a registration.
When the card reads Ready, click Collect sales tax at checkout.

Shipped orders are taxed at the delivery address; download-only orders at the customer's billing address. Until all three steps are done the card says Setup incomplete and lists what is missing, and orders go through untaxed. You can switch collection off at any time. Stripe charges a small fee for the tax calculation on each taxed order; it comes out of the tax-collecting account, which is yours.

Not sure whether you need to collect? Ask your accountant — we set up the mechanism, we can't advise on the obligation.

6. Do a test order (free)

Every store comes with a private test coupon — find its code in your admin's Coupons card (it looks like TEST-A1B2C3, is unique to your store, 100% off, and limited to 5 uses). Run a real order yourself on each storefront, enter your own name and email, enter your test code at checkout, and complete the order — no charge, no card. Then check the Orders list in admin and your inbox: the new-order alert goes to your admin emails, and the customer confirmation goes to the address you entered. (A free order skips the payment page, so a shipping test order will show "address needed" in admin — that only happens on free orders.)

You can create your own coupon codes in the Coupons card — any percent off, with an optional max-use cap (recommended for big discounts). Keep codes private; anyone who has one can use it. Free (100%-off) orders are capped per month because the AI work behind them costs real money; ask us if you need more.

7. What each product sells

Retouch — AI photo restoration

The customer uploads a damaged photo (a phone snapshot of an old print is fine — no scanner needed; the AI crops away any surroundings and delivers just the print, like a flatbed scan). Every restoration repairs rips, stains, dust, fading and camera-flash red-eye; they can add colorization. They see a free watermarked preview about a minute later and buy the full-resolution download and, if you offer them, prints, mounting, and framing you produce.

Photo restoration — charged on every order (this is the AI work).
Digital download — the full-resolution restored file. These two together must total at least $2.99. To give restorations away, use a coupon instead. Prefer to sell prints only? Uncheck Offer digital download: the download disappears from your storefront and the digital file never leaves your shop — you still download it from your admin to produce the work.
Print products — a print product is its minimum dimension, like roll paper. An "8 inch" print of a standard portrait photo comes out 8×10; the same product on a wider photo comes out 8×12. Customers see the exact size for their photo before buying. Restored files are native 4K, excellent up to a 16″ minimum dimension. One product can be Most popular.
Mounting, framing, matting — optional add-ons priced per print size.
Finishing options — per print product: Surface (Glossy / Matte), Border, Gift wrapping… each choice with an optional extra cost per copy. Unless an option may be left blank you name a default, which is selected for the customer to start with. The choice shows on the order, receipt and Lab job. Frames take a name, moulding width, and a photo of the frame edge; mats a name, color, and width, offered once a frame is chosen. Customers see a live preview of their photo in the mat and frame.
Fulfillment: click Download file on the order to get the full-resolution restored image and produce the work in your lab. The clean file only unlocks after payment and is pixel-identical to the watermarked preview the customer approved. On phones, paying customers get a one-tap Save to Photos button.
Customers' photos and previews are deleted 30 days after upload, and the restored file 30 days after payment — download it for your lab within that window. The order record stays.
Run Photogize Lab? Your prints can go straight into your Lab's queue — see Photogize Lab under Day to day.

Prints — photo prints

The customer uploads up to 500 photos (JPEG, PNG, WebP, or iPhone HEIC), picks a size and quantity for each (adding more photos from the order builder if they forgot some), adjusts the crop or touches up the photo in the built-in editor, and orders. Each size can carry up to ten volume price breaks (for example 4 × 6 at $0.49, 50 or more at $0.39, 200 or more at $0.29), counted across every photo in the order; the storefront shows the breaks and tells the customer how many more prints reach the next one. Each size can also carry finishing options — Finish (Glossy / Matte), Border, Paper — each choice with an optional extra cost per print. The customer picks once per size for the whole order; unless an option may be left blank you name a default, which is selected for them to start with. The choice shows on the order, the receipt, the print list, and on the order in Photogize Lab. Your admin gets a lab-ready file for every print, already cropped to the exact cut size.

Print sizes are fixed cut sizes you define — width, height, and price (4×6, 5×7, 8×10 …). Each photo is cropped to fit and rotated to its own orientation automatically: a 4×6 product prints 6×4 for a landscape photo. Customers see a low-resolution warning below 150 DPI. One size can be Most popular.
Fulfillment: print files appear on the order once it is paid, grouped by print size like the customer's receipt — a zip for each size, with a thumbnail of each photo (click one to download just that file), and All products (zip) for the whole order with a folder per size — plus a printable print list with every photo's size, copies, and a thumbnail. Running Photogize Lab? See Photogize Lab under Day to day.

Cards — AI-designed photo cards

The customer picks a card, uploads up to 12 photos, and the AI designs the card around the best of them — layout, artwork, and a greeting they can edit. They preview the finished card, front and inside, pick a quantity, enter their details, and pay.

Cards you sell come from a fixed catalogue of trims the lab stocks: 5×7 flat and 5×7 folded, each in portrait and landscape, every one with an A7 envelope. You set a price per card and can badge one as Popular.
Output, per size: Exact-size JPEG (the default — one image per printed side at exactly the card's size, no crop marks; a folded card's side is its whole 10×7 sheet) or PDF with bleed + crop marks for a press.
Print the back (flat sizes): your store's mark on the reverse. Untick it for a one-sided card.
Fulfillment: a paid order gives you a JPEG per printed side and one multipage PDF, plus a printable order summary with the card front. Print, fold, and pair with envelopes as usual. Running Photogize Lab? See Photogize Lab under Day to day.

Books — AI-designed photo books

The customer uploads their photos (up to 200, straight off a phone) and picks a size. That is all they are asked for. The AI reads every photo, sets aside the weak ones, recognizes the occasion, designs a finished book in about a minute, writes its title and captions, and shows a full preview. The customer can shuffle layouts, change the style, and edit the title and captions before ordering.

Book sizes: for each size you set a base price, the pages included (20 minimum), and a price per extra page. Example: $54.99 base with 20 pages and $2.25 per extra page → a 26-page book is $68.49. The lowest base price the platform accepts is $19. Edit as many sizes as you like and press any Save: every edited row is saved, and a row that cannot be saved says why. On a lab-printed store each size picks a lab product instead of a width and height, and the lab's cost shows as soon as you pick it. The label is optional there (left blank, it takes the lab product's name, such as "8 × 8 hardcover"), and the extra-page price has to be entered: $0 is allowed and means one flat price, but the lab still bills you for every extra page.
Fulfillment: a print-ready PDF at 300 dpi with bleed and trim baked in, downloadable from the order once paid. Lab-printed stores hand that PDF to Picsha's lab partner instead: the lab prints and ships the book (to the customer, or to your counter), and the lab's cost for each order is deducted from your share. Graphx switches a store to lab printing; ask us. Running Photogize Lab? Connect it instead and paid books go into your Lab's queue — the cover and every page as exact-size JPEGs (Cover, Page 1, Page 2 …) on the Lab product you pick for each size. A store uses one or the other; see Photogize Lab under Day to day.
Customers' photos are deleted after 14 days; the book layout and print PDF are kept for reprints.

Posters — AI vintage travel posters

The customer uploads one photo, picks a style (Mid-century travel, Belle Époque, National Park, Japanese woodblock, or Art Deco), and adds a title and an optional subtitle — or leaves them blank for no lettering. They can also pick the shape, a color palette, and a short special request ("make the sky stormy"). About a minute later they see a free watermarked preview with the same people and place drawn as a poster, and can try again up to three times per photo. They buy the digital file and, if you offer them, prints, mounting, matting, and framing you produce.

Poster styles — untick any style you don't want to offer.
Poster design — charged on every order (this is the AI work).
Digital download — the full-resolution poster. Design and download together must total at least $2.99; to give posters away, use a coupon. Untick Offer digital download for a print-only store (the design price alone must then be at least $2.99).
Print products — each is its short side in inches, and posters are always 2:3: 12 → 12×18, 16 → 16×24, 20 → 20×30, 24 → 24×36. Poster files are 4K on the long side, plenty for wall art up to 24 inches. One product can be Most popular.
Mounting, framing, matting — priced per print product, as in Retouch, with a live preview of the poster in the frame.
Fulfillment: click the thumbnail or Poster file on the order for the clean full-resolution poster; the order summary shows the style and title. The file unlocks after payment and matches the preview exactly. Running Photogize Lab? See Photogize Lab under Day to day.
Customers' photos and previews are deleted 30 days after upload, and the poster file 30 days after payment — download it for your lab within that window.

Gifts — photos on mugs, glasses, mousepads, puzzles, ornaments and more

Thirteen products in four families: drinkware (11oz and 15oz mugs, a color-changing mug, a tumbler, a pint glass), for the desk (mousepad, desk mat), for the home (magnet, coaster, puzzle, glass cutting board) and ornaments (oval and round). Sell as many or as few as you like.

The customer picks a gift, adds their photos, and places them: one photo, one on each side of a mug, or one picture edge to edge. They drag and zoom each photo and watch it on the product itself as they go. With Add text & effects they can put words, a frame or a filter on a photo, or start from a blank canvas for words alone; what they add is part of the picture, and is already in your file. They can put several gifts in one order.

For each product you choose who makes it:

You produce it. Gifts is different from the other products in one way that matters: you tell it about the blank you press. Two shops' "11oz mug" are two different objects, and a file made for the wrong one prints with the picture cut at the rim. The rest of this section is about that.
Outsource it. Our print partner makes it to order and ships it in plain packaging: to your customer, or to your counter when they chose pickup (enter your counter address under Outsourcing first). You set the price; what the partner charges for the item and its shipping — shown on the admin page, with any sales tax — comes out of your share of the order once it has been made. The customer pays your own shipping rates, so set them to cover the partner's. There is nothing to measure and nothing to produce, and the order's summary shows the partner's progress and tracking.

A product you press can also name an overflow under If you cannot make it: a second blank of the same shape. Reroute on an order's summary writes the file again for it and, if it is outsourced, sends it. Set the overflow to automatically and use Pause in-house production when your press is down or you are away.

Products — add each product you sell and choose My own, from its measurements: the mug's diameter and height, the width and height of what you print, how far below the rim it starts, the bleed and the safe margin. Millimetres or inches. A picture of your blank is drawn as you type, and tells you when the numbers cannot be right (a print wider than the mug is around, for instance). Your supplier's template sheet has all of them.
What customers are told — material, color, turnaround, and care. Only answer Yes to "dishwasher safe" and the like if your supplier says so in writing. Not stated leaves the line off the page.
Your press — whether the file is mirrored (on, for a transfer pressed face down), whether it includes the bleed, its resolution and file type, and whether it is turned to suit your printer.
Test sheet — download it and press one before you put a product on sale. It is the print area at true size with rulers, the safe margin and an F. Pressed onto the blank, the F and the words should read normally, and the outline should sit where you expect the print to sit.
Finishing options — gift box, handle color, anything you offer — with an optional extra cost for each choice, as in Prints.
Low-resolution photos — a photo that would print a little soft gets a warning and can still be ordered. One too small to print acceptably cannot be added to the basket.
Fulfillment: the order summary is your work list. Each gift shows its picture, how many to make, and File for the press: one file per design, whatever the quantity, named with the order and item number. If a mug comes off the press backwards, Write it unmirrored (or mirrored) makes the file again the other way.
Changing a blank later — orders already placed print from the blank as it was when they were ordered. A customer with an unfinished design moves to the new measurements by themselves when the shape is the same, and is asked to design it again when it is not.
Customers' photos are deleted 30 days after upload, and the files for the press 30 days after payment.

8. Day to day

You get an email (from orders@picsha.com) the moment an order is paid — the customer's contact, how they want it delivered (pickup, or the shipping address and rate they chose), each item with a thumbnail, your share, and links to the order. Every admin email on your store receives it.
Your customer gets a confirmation too, sent in your store's name, with the same items and a link to their order page. Replies come to your first admin email.
The order summary — click any order in admin (or the link in the alert) for a printable work list: customer, delivery, every line with size and quantity, the money, and the files. Print detailed prints it to put with the job.
A receipt for the customer — Simple receipt on any order opens a one-page receipt: your store, the order number and date, one line per product with quantity and price, any coupon, shipping, sales tax, and the total paid. No thumbnails, and nothing private (no platform fee or your share), so a 100-photo order still prints on one page.
Refunds: contact us — refunds are issued centrally, and the platform fee on a refunded order comes back to you with it (a partial refund returns the proportional share).
Export: the Orders card has a CSV download with every order's contact, delivery, shipping, sales tax, total, and your share.
Order status and tracking (every Picsha app): every paid order has a status — Received, In production, Ready for pickup, Shipped, Picked up or Delivered. Move it along from Change status… on the order. Shipped asks for the tracking number (USPS, UPS, FedEx and DHL are recognized and linked). The customer sees a timeline on their order page and gets an email when the order is ready for pickup or shipped. Orders sent to Photogize Lab move to In production by themselves; a Books order printed by Picsha's lab partner moves to In production when the lab accepts it and, if the lab ships it to the customer, to Shipped with the lab's tracking number.
Archiving: an order paid through Stripe can be archived but not deleted — it is the record behind a real charge and your payout. Test and abandoned orders can be deleted; one already sent to a lab (Photogize Lab, or Picsha's lab partner for Books) is cancelled at the lab first, and if the lab can't cancel it, it stays and can be archived instead.
Photogize Lab (Prints, Retouch, Posters, Cards, Books): if your store runs Photogize Lab, connect it on the Photogize Lab card with the account your Lab polls, then pick a Lab product for each size. Paid orders then land in your Lab's harvest queue as Submitted — Prints on payment, one job per photo; Retouch and Posters once the full-resolution file has rendered, one job per print with mounting and framing in the order's special instructions; Cards once the card files have rendered, one job per printed side (Front of Card, then Back of Card or Inside of Card) with copies equal to the pack — sizes sold as PDF are not sent; Books on payment, the cover and every page (Cover, Page 1 …) at exact size. Customers choose among your Lab's pickup locations at checkout. Each order shows its Lab status with Retry, Refresh, and Cancel at Lab. Connect each product separately.

9. In-store kiosk (optional)

Your storefronts also run on a touchscreen kiosk in the shop — including the Photogize kiosks many stores already have. Graphx sets the kiosk up; here is what your customers get:

The kiosk opens on your Picsha page with a big tile per product.
Photos come in two ways: from a memory card or USB stick in the kiosk's reader (a thumbnail picker in the page — no Windows dialogs), or from their phone: the kiosk shows a QR code for sendthepix.com; they upload from their phone, get a 6-letter code, and type it at the kiosk. The SendThePix switch in each product's Store settings turns that second option on or off.
Typing happens on an on-screen keyboard in the page, so a kiosk needs no keyboard.
Paying happens on the customer's phone: instead of a card reader, the order page shows a QR code. They scan it, pay there with Apple Pay, Google Pay, or a card (and enter their shipping address if the order ships), and the kiosk moves on by itself when the payment goes through. A Retouch download they bought is delivered to their phone. The code stops working after 30 minutes, so nothing left on screen can be paid later.
After a few minutes with no one touching it, the kiosk clears the previous customer's photos and details and returns to the start.

Want a kiosk? Contact us — the setup is done once per machine.

Questions?

Contact Graphx: help@graphx.com

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